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Lead Generation


"Friendly, Professional & Great to Work with!"

Mortgage & Secured Loan Leads

At trufe, we attract high value genuine loan applications from several websites designed specifically to target individuals who are at the commitment stage of their search for a loan or mortgage.

These relevant and targeted enquires are quickly evaluated and distributed to an appropriate member of our approved broker network.

If you would like to become an approved broker please contact us.

How it Works

Through online advertising and website optimisation, we receive visitors to our website. We then test, challenge and evolve each site to ensure the loan and mortgage applications received are suitable for our brokers.

Passing on these enquiries to our trusted partners, we can be confident they receive the best customer experience, which further improves the quality of future applicants.

We work tirelessly to ensure each of our lead generation websites is maintained and developed to keep costs down for our partners, without compromising on the leads received.

The source of high conversion loan requests.

Why brokers use trufe for leads

In a highly competitive and professional market it is often difficult for brokers to find individuals who are at the point of selecting a company to help with their mortgage or secured loan. We remove this challenge for our brokers, by investing in specific paid advertising campaigns that attract relevant applications that can be converted into customers.

By ensuring the needs of each loan applicant match those of our approved broker network, trufe has quickly become the go to company for many independent lenders.

Professional & Quick Service.

Ben has done everything we have asked of him and was very professional and a quick service.

Absolutely Fantastic

Wendy Wilson our broker was absolutely fantastic she worked so hard to get us the mortgage we required in a very short time and under pressure as the chain was falling apart.


Less than a month ago I never thought it was possible but Sarah has made house buying for the first time as easy and as stress-free as possible. Always very professional and has gone above and beyond to make sure I fully understand what is happening at every stage.

Buying my first home a doddle

Highly recommended. Sarah offers a friendly and efficient service. I have an extremely busy lifestyle, so had very little free time on my hands. Sarah made sure that she took care of everything while carefully considering my personal needs. I cannot recommend her services enough, she’s made buying my first home a doddle.

I Heartily Recommend Them

My mum gifted my partner and I her home and Trufe handled it. Sarah is so quick, thorough and professional she impressed all of us. Should I ever need a mortgage advisor in the future this is where I will go. Absolutely fabulous service and I heartily recommend them.

Amazing Service

Complex mortgage case. More well-known brokers were less helpful. Always available to help and answer questions. Dan was great and really put me at ease. Took the stress out of the process.

Trustpilot Customer  (Trustpilot) | Mortgage Broker Dan
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